Rappers Snoop Dogg, T-Pain and Busta Rhymes join Chief of Chaos Matt Frary on the same stage. Not to rap (of course!) but to be honored for recognition of outstanding internet achievement.

The AFFY award is presented at The Virtual Digital Expo June 3-5. The expo is the largest business-to-business party at the digital marketing trade shows. Darren Blatt founded the annual ball and surprised Frary with the award Wednesday virtually via FaceTime.

“Matt has achieved great success in building highly-profitable companies and loves to share his knowledge,” said Blatt. “Matt has worked with thousands of startups to drive profitable growth and build award-winning marketing campaigns. A national expert on brand management and customer acquisition, Matt is a frequent speaker and influencer in the affiliate marketing and digital marketing community.

“He often speaks on Giving First, Compassion, Prosperity, and Living on Purpose,” Blatt continued. “He’s worthy of this achievement award plus he’s just a great guy that always takes the time to speak with others in the biz to lend some insights…We like to reward the good ones in this biz: Matt has really been making a difference with the coronavirus relief efforts. He’s been connecting a corporate giant with his connections overseas to produce millions of much needed masks. Why? Because he can and wants to help.”

“I am so honored,“ said Frary. “There have been some pretty amazing people before me including Shawn Collins and Missy Ward, Founders of The Affiliate Summit.  Really this recognizes the Team at SmarterChaos and She Is Media and how hard they work. Thank you for thinking of me, and thank you for recognizing a 21-year career.”

SmarterChaos.com LLC is an international digital performance marketing agency that focuses on driving customer acquisition and creative for large brands. SmarterChaos was launched in 2010 by industry veterans Matt Frary, Stu Butler and Doug Davis to address the needs of Advertisers to navigate the affiliate, search, social media and creative landscape in a profitable way. She is Media is a female-focused cost per action (CPA) network focused on customer acquisition for large brands such as Uber, Airbnb and Disney +.