“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker
Your prospects will rarely convert to a paying customer after seeing just one advertisement. As marketers, we then must embark on multi-channel marketing campaigns to get our product message in front of the right consumers as efficiently as possible.
Analyzing each customer’s path to conversion with all the touch points they encountered is key to optimizing your ad spend. With SmarterChaos’ marketing attribution solutions, you’ll see how your online, mobile and offline campaigns interact and how to tune your campaigns for the best ROAS.
Our solution provides powerful flexibility and transparency into which channels are driving value and contributing to the consumer journey which is imperative in determining which channel to credit with a conversion or to show how multiple channels work together to close a sale to share the credit.
In addition to native partner based tracking, our solution allows you to automatically import cost data from third party vendors to understand true return on ad spend without having to log into multiple systems and get a more complete picture of the entire customer journey from a single centralized solution.
See how your online, mobile and offline campaigns interact by tracking all media channels both digital (search, email, display, retargeting, affiliate, etc.) and offline (TV, radio, print, calls, promo codes). Accurately track mobile leads and sales along with mobile app installs and in-app events.
Track conversions and actions on all devices, including smartphones and tablets. With SmarterChaos marketing attribution, you get full transparency, unified data and true visibility into your ROAS.