AFFILIATE PROGRAM MANAGEMENT
“Affiliate is not a channel, but a way to pay for media. You must evaluate all types of affiliate opportunities individually to understand the greater value. There are no bad affiliates, only bad affiliate managers.”
– Matt Frary, Chief of Chaos
STRATEGIC AFFILIATE PROGRAM MANAGEMENT
SmarterChaos is renowned for growth and success in the affiliate programs that we manage. We customize a strategic plan specific to your campaign and we see tremendous growth in our client’s revenues from our recommendations.
Unlike a traditional OPM who will simply “launch and approve affiliates,” SmarterChaos takes a hands on approach to growing your program via proactive recruitment and constant strategy reassessment.
COLLABORATIVE CAMPAIGN MANAGEMENT
We believe a collaborative, team-based approach leads to a more successful campaign for our clients.
We have designed our affiliate program management teams to include account management and then, depending on the stage of your campaign, expand to include operations, compliance, technology, client services, and media partner recruitment to ensure your program always has focus from multiple touch points across our organization.
AFFILIATE BEYOND AMBASSADOR PROGRAMS
Traditionally utilized as a method to incent bloggers and content sites to use their influence to write content about an advertiser’s products or services as well as display banner ads, affiliate programs have exploded to include media buyers, search engine marketers, loyalty programs as well as other methods of promotion.
Our professional affiliates utilize their knowledge and ingenuity of their preferred traffic sources in order to back into an advertiser’s performance goal defined by their affiliate program bounty.