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EXECUTIVE TEAM

Matt Frary

Chief of Chaos/Founder

Doug Davis

COO/Founder

Stu Butler

Rainmaker/Founder

Beth Lazar

CTO

SALES | ACCOUNTING | MARKETING

Jason Sires

Director of Business Development

Jeff Cress

Business Development Manager

Kerstene Loomis

Controller

Sheila Kirby

Business Manager

CLIENT SERVICES | DISTRIBUTION

Betsy Larson

VP Client Services

Jessica Briggs

Sr. Account Director, Client Services

Maia Casadei

Senior Affiliate Manager

Danielle Mackenthun

Senior Affiliate Manager

Erin Routzhan

Senior Affiliate Manager

Marta Chalupka

Affiliate Marketing Manager

Jackson Ruggiero

Affiliate Marketing Manager

OPERATIONS

Auggie Falzarano

Operations Manager

Matt Frary is CEO and Founder of SmarterChaos, Inc. – a Digital Performance Marketing Agency focused on driving customer acquisition. Known as the “Chief of Chaos,” Matt brings his entrepreneurial drive, positive outlook and trendsetting strategic thinking to the affiliate marketing industry. He’s regularly sought out to speak both locally and nationally and is considered an industry visionary in Affiliate and Digital Marketing.

His personal motto “Make It Happen” propelled him to launch six successful performance marketing companies, including SmarterChaos. Those companies have now grown to more than eight million in revenues, generating hundreds of millions in revenue for their clients. SmarterChaos boasts national brand clients past and present including Manscaped, FabFitFun, Shipt, eBags, Gobble, Dollar Shave Club, Meredith Magazines and more. The company has also been listed four years in a row on the Inc. 5000 Fastest Growing Companies in America and is a Forbes Agency Council member. Prior to these companies, Matt also built a top 25 Affiliate Network called ROI Rocket to more than forty million in revenues from his apartment to their corporate offices in Denver.

Matt’s passion for coaching young entrepreneurs and his ongoing desire to give back led him to become a Founder Institute Mentor in Denver, Colo., where he works with startup founders to successfully launch and scale their businesses. He is an Alumni Advisor for the Thunderbird International MBA program at Arizona State University, where he speaks about innovation, entrepreneurship and business strategy. Matt also sits on the Castle Rock Primary Employers Board, part of the Castle Rock Economic Development Council. He believes if you give of yourself, your time and your talents first, it will come back to you tenfold – a belief that he attributes to his strong Christian values.

Matt lives with his wife and kids in Castle Rock, Colo. When he’s not in the office, he’s spending time with his family in the great Colorado outdoors - usually skiing, mountain biking or jeeping. His Bernese Mountain dog, Anna, is the resident pup at SmarterChaos, where she regularly joins meetings and greets visitors.

Matt is also Founder/CEO of She Is Media, Chief Influencer of Webfluential U.S., Owner/CEO of Elite Media Partners, Chief Deal Taker/Owner at DealTaker, and Owner/Consultant of SmartDog Marketing.

To learn more about Matt, visit: https://www.linkedin.com/in/mathewfrary/

Doug Davis is COO and Founder of SmarterChaos, Inc., a Digital Performance Marketing Agency focused on driving customer acquisition. Tenacious, detail-oriented and hard working, Doug manages the operations at SmarterChaos, overseeing everything from agency operations to advertising campaign setup and metrics tracking.

Before co-founding SmarterChaos eight years ago, Doug was an architect for 32 years. His architectural thinking has helped propel SmarterChaos to its place on the Inc. 5000 Fastest Growing Companies in America list, four years in a row. He’s been a driving force behind making SmarterChaos the “biggest little agency in America.” SmarterChaos has an impressive client list, including Manscaped, FabFitFun, Shipt, eBags, Gobble, Dollar Shave Club, Meredith Magazines and more.

When he’s not in the office, Doug can be found working out, perfecting his guitar skills and playing or watching hockey. He believes his biggest accomplishment in life is raising his two daughters to be happy, well-adjusted women. He and his family have called Castle Rock, Colo., home for over 30 years.


Stu Butler is CRO and Founder of SmarterChaos.com, a Digital Performance Marketing agency focused on customer acquisition. Known as “The Rainmaker” at SmarterChaos, Stu makes sure that revenue continues to grow.

After more than 20 years in the construction business and over a decade in sales, Stu co-founded SmarterChaos. His personal motto “don’t quit” has helped lead the company to sustained growth since its founding. SmarterChaos has been listed four years in a row on the Inc. 5000 Fastest Growing Companies in America and is a Forbes Agency Council member. The agency’s clients past and present are some of the most well-known national brands in America, including Manscaped, FabFitFun, Shipt, eBags, Gobble, Dollar Shave Club, Meredith Magazines and more.

Stu serves as the Vice Chairman of the Castle Rock Downtown Development Authority, Chairman of the Castle Rock Downtown Design Review Board and Board Member of the Castle Rock Economic Development Board. On his days off, he’s usually playing golf, sport shooting or out traveling the backroads in the mountains. He has one daughter and has been married for 43 years. He’s lived in Castle Rock, Colorado for 15 years.